Creative. Curious. Strategic.
Hey, I’m Maggie.
I’m a results-driven, marketing professional with experience in public relations, strategic communication, and project management. I’m a go-getter with an entrepreneurial mindset that’s creatively inspired, analytically driven, and passionate about storytelling, people, business, and strategy.
Take a glimpse into who I am, where I’ve been, and all the things I’ve done along the way.
What am I looking for?
I’m looking for a role that lets me put my skills to work in a creative, collaborative, and driven environment. My ideal position is one that challenges me to think strategically, encourages innovation, and supports continuous learning.
I’d love to be part of a team where I can wear a few hats and work across areas like program management, email campaigns, social media, or digital product development. I’m a curious learner who’s always looking to grow by jumping into something, collaborating across teams, or just learning from the people around me.
What am I interested in?
I’m drawn to work that feels creative, meaningful, and people-centered. I love big ideas, bold brands, and organizations that care about what they’re building and who they’re building it for.
I’m especially interested in roles where I can blend strategy and storytelling—whether that’s through digital campaigns, brand voice development, or content that connects.
If it involves hard work and a lot of heart, I’m in.
What can you expect?
I’m strategic, reliable, and always ready to get to work. I love big challenges and turning them into big wins. You can count on me to lead with enthusiasm, ask questions, and try new things while staying data-driven and informed.
I enjoy learning how strategies work and finding creative solutions. I’m confident in what I bring to the table, but I’m just as eager to learn from the experts around me.
Collaboration, curiosity, and adaptability are at the heart of who I am and how I work.
My Big Wins
From statewide tourism campaigns to digital strategy and social media toolkits, each of these projects reflects my love of storytelling, organization, and turning good ideas into great work. I’ve worn a lot of hats, but these wins show what I can do when I dive in and get to work.
Vermont Inspiration Guide
Official print fulfilment piece for the State of Vermont
The Vermont Inspiration Guide is the official fulfilment piece for the State of Vermont. During an unexpected leadership transition, I stepped in to lead its production. I managed everything from sales and last-minute content creation to working closely with our designer, state partners, and photographers to bring the guide to life. I was able to turn the publication around and pull off a successful 180,000-copy print run while still meeting our deadline.
The guide is part of a drive-market campaign that reaches over 80 million people across New England and Canada. This experience pushed me to lead with focus and flexibility even under pressure—and gave me a deeper understanding of what it takes to bring a large-scale project from concept to completion.
Vermont Stay & Play Directory
Vermont’s digital fulfilment piece and premier travel resource
I currently lead the ongoing strategy and management of Vermont’s Stay & Play Directory, Vermont’s premier digital tourism resource. I work closely with our backend developer and our state partners to implement site improvements, optimize user experience, and ensure listings are accurate and engaging.
I’ve led a full site-wide cleanup, developed new content standards and submission guidelines, and built workflows to streamline our updates. This project has given me hands-on experience with digital product management, stakeholder communication, and balancing strategic improvements with day-to-day maintenance. It’s given me a great background on UX design, technical collaboration, and dgital product ownership.
SXSW 2024
Campaign to drive SXSW panel voting and engagement
I supported and developed a cross-functional campaign for a SXSW 2024 panel—from researching the opportunity and drafting the initial pitch to securing voting support. I led the development of our email strategy, wrote the content for both our submission and post-acceptance materials, and collaborated closely with our social media team on design, layout, and messaging. I secured a placement for the client with a less than 3.5% acceptance rate.
A big part of the campaign involved engaging our executive suite by developing LinkedIn thought leadership pieces and long-form, writing newsletters, and crafting platform-specific content to activate their networks. I also created enduring content for the organization’s website, including a “News to Know” feature highlighting the company’s participation after the event helping to extend impact beyond the initial panel.
This project was a perfect example of how storytelling and strategy, when done well, can move people. Yes, even if it’s “just” flour!
Social Media Management
Campaign development and platform management for nonprofit and national initiatives
I’ve led and supported social media strategy for mission-driven organizations and high-profile campaigns. I’ve learned to balance day-to-day content execution with long-term planning and engagement strategy.
Working with an anti-hunger advocacy organization, I managed channels including Facebook, Instagram, LinkedIn, and Twitter (now X…), creating platform-specific posts that highlighted the the organization’s mission, created a clear voice, and built audience awareness.
Working with a national maternal health awareness and safety organization, I developed a comprehensive social media toolkit for their internal team including best practices, brand guidelines, case studies, and strategic recommendations for LinkedIn, Instagram, and Facebook. I also built content calendars for launches like their webinars, podcasts, and lifecycle campaigns. By providing guidance on how to optimize their platforms, utlize their tools like audience segmentation, and working to build out evergreen content, we created an identity that supported audience engagement and elevated their goals.
Vermont Attractions Association
Program management for print, digital, and member engagement efforts
As Program Manager for the Vermont Attractions Association, I oversee a range of statewide and member-focused efforts, including print production, website management, and ongoing communications.
I led the production of a 500,000-copy print run of the VAA Road Map & Guide, distributed across New England. From development to print and distribution, I managed the entire process to ensure timely, high-quality delivery of our yearly product. In addition, I manage website updates, coordinate monthly newsletters, and support member-facing programs like our reciprocal program and the member resource hub.
This role requires close collaboration with printers, distributors, tourism businesses, and internal stakeholders. This project has given me hands-on experience balancing creative strategy with logistical execution.
Want More? Ask Me About It!