Creative. Curious. Strategic.

Lead communications and launch strategy for CIR’s technical platforms, developing positioning, messaging frameworks, and go-to-market materials.

Support market-facing narratives across websites, sales collateral, and campaigns, with a focus on product marketing and technical storytelling.

Lead development of sales collateral across CIR’s global markets, including one-pagers, pitch decks, use cases, and product materials for business development efforts.

Focus on sales enablement, messaging frameworks, and cross-functional collaboration.

Lead communications and positioning for CIR’s expansion across the U.S., EMEA, India, and Canada, developing market-specific messaging, press releases, and sales materials.

Support launches with one-pagers, decks, and campaigns, focused on go-to-market strategy and cross-market alignment.

Lead thought leadership and social strategy across CIR channels, strengthening engagement and visibility.

Focus on market launches, legislative updates, and service expansions for engagement and audience growth.

Lead multi-channel social media strategy across CIR, Solar Fight Night, and executive channels, managing content across LinkedIn, Instagram, Facebook, and X.

Focused on brand voice, strengthening engagement and visibility while building content strategy, audience growth, and brand consistency.

Solar Fight Night is the world’s largest renewable energy fundraiser, bringing together leaders across the clean energy industry. I lead communications, sponsorship, and marketing strategy across all events.

Lead on messaging, social campaigns, and event collateral, with a focus on event marketing, brand growth, and community engagement.

Cleantech Fact Check is a platform built to combat misinformation and provide accessible, data-backed insights across the clean energy industry.

Developed positioning, website copy, and promotional materials with a focus on mission-driven storytelling, content strategy, and platform launch.

The Vermont Inspiration Guide is the official tourism publication for the state of Vermont. I led end-to-end development, managing sales, content, and production while collaborating closely with designers, state partners, and photographers.

The project was delivered on deadline with a successful 180,000-copy print run, as part of a broader campaign reaching 80M+ audiences across New England and Canada.

The Stay & Play Directory is Vermont’s primary digital tourism resource. I led ongoing strategy and management, partnering with developers and state stakeholders to improve UX and maintain high-quality content.

Led a full site-wide cleanup, introduced content standards, and built workflows to streamline updates, strengthening experience in digital product management, UX, and cross-functional collaboration.

I led production of a 500,000-copy VAA Road Map & Guide, managing development through distribution across New England.

I also managed website updates, monthly newsletters, and member programs, strengthening experience in print production, stakeholder coordination, and end-to-end project execution.

Developed and executed a cross-functional campaign to secure a SXSW 2024 panel.

Achieved placement with a <3.5% acceptance rate, driving engagement through executive thought leadership, email campaigns, and multi-channel content.